We believe it’s worth keeping an eye on QR codes – technology is evolving and smart phones are becoming more commonplace giving rise to the potential of QR codes.
All the images in this article are QR codes, with each one doing a different job. To read them, you will need a Smartphone and a QR reader app – we’re using Beetagg on a Blackberry Pearl. To find a free QR code reader for your phone, google QR code reader and your phone type. Through the reader, you take a photo of the image and hopefully the reader will do the rest and follow the instructions embedded in the code. Codes can be generated that link to a URL or even create an email for you to send. To get a better idea, try the codes below.
Code no 1 takes you through to a Google map of Redlin’s address – however, the map could have been an event location or an exhibition venue. Put a QR code on an event invite and make sure the attendee is able to find your venue easily.
Code no 2 takes you to Redlin’s LinkedIn homepage – it could equally have been your Twitter page or company website. A QR code placed in a company brochure is a great way of keeping the brochure up to date and giving a dynamic edge.
Code no 3 takes you through to a YouTube video on how printing inks are made. However, the possibilities are endless if you think the video could have been through a product demonstration video or your company’s latest advert.
QR codes could also be used as a response mechanism on mailing pieces, taking the recipient to a webpage where they could enter a competition or sign up for a sample…

For more information about how you could integrate a QR code into your print or to comment on this article, please contact Nick Faint on 01245 280555 or use the QR code above to send Nick an email.