This is the process of creating unique marketing tools directed at specific individuals, enabling you to personalise all aspects of your marketing literature to specifically target the audience it is aimed at.
Market research by CapVenture, DMA and the USPS has shown that the response rates to fully personalised mailings are more successful than generic mailings by up to 40 percent. Responders to direct mail tend to become loyal, long term customers improving customer retention by 47 percent. Most significantly sales have shown a 93 percent increase.
For further information on variable data printing, please contact your account manager, or Nick Faint